In marketing the word “branding” is something that every business wants and needs. If you’re driving down a road and see golden arches you immediately think of McDonald’s, and when you hear someone say “just do it” you think of Nike.
Companies use these logos and slogans over and over in their advertising, product packaging, etc, to tatoo their company name or product into your brain.
Can branding work for photographers?
Yes I believe that you can brand yourself by shooting with a unique stlye that sets you apart from other photographers. Your images are your logo that people will connect to you the photographer every time they see them.
Have you ever seen a photograph that by its style alone you can idenifly the photographer that produced it?
When people view a black and white photo of a landscape from Yosemite they tend to think of Ansel Adams. People in the art world can identify painters by a certain style they’ve created or even the type of brush strokes they use.
Finding a certain look or style that sets you apart from the rest of the photographers will put your brand in the viewers mind.