Hunt’s photo is offering a sale price on a great product to help you see you camera’s LCD when outside in bright light. I’ve used one for years and wouldn’t go out to shoot without it.
Here’s a video about the Hoodman Loupe. https://www.youtube.com/watch?v=rBM7EZXhbNk&feature=youtu.be
Here’s the sale price. http://www.huntsphotoandvideo.com/detail_page.cfm?productid=HLPP3M&mfg=Hoodman&show=yes&sp=PFU4f