Galleries and Art Shows
If at some point you decide to do some art shows in the areas where galleries are selling your artwork, you need to make sure the price you sell at the shows is the same price that the gallery is selling your work for, which is the retail price. You cannot undercut your galleries prices at the shows. Once a gallery hears from a customer that they bought one of your images at an art show for less than the gallery is selling it for, they will pull your artwork.
One of the problems that you will run into are photographers that you will compete with at the art shows who may not sell to galleries and stores, so in the art shows they sell at their wholesale price, putting you at a disadvantage as you are selling at a retail price.
So understand you may be faced with a tough decision as to your pricing. Do you continue selling at retail prices at the art shows, keeping your galleries happy, but losing sales to other photographers who are selling at wholesale, or do you drop to your wholesale price to be competitive at the shows and give up the galleries, that are going to be upset when they find out your undercutting them on price.
I sell to a few galleries in the areas of my art shows and I sell at the retail price, but I work very hard at keeping my cost to a minimum so that my retail price is competitive even at the art shows.
I sell to a few galleries in the areas of my art shows and I sell at the retail price, but I work very hard at keeping my cost to a minimum so that my retail price is competitive even at the art shows.
See the next tip on selling in galleries tomorrow.
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